It was an interesting morning to start with the vibes in National Zoo Malaysia, where Continental’s event took place, setting the stage for a press conference of a differnent type. Continental Tyres PJ has taken the first step to be involved in the wildlife sponsorship program by sponsoring a horse from the National Zoo. As for the German based manufacturing organization, corporate social responsibility is not just about sponsoring animals, but a continuous process of instilling the importance of wildlife conservation among their employees and to support environment initiatives.
The organization has made this effort as a pledge to the wildlife and environmental conversation. Continental has planned an array of activities to follow the words of the press conference too. There will be a year-long campaign with their efforts of creating awareness in the eyes of the general public and internal customers in term of appreciating wildlife.
Out of curiousity, why a horse? The rampant horse represents the trademark, long standing tradition and the pride of the organization. The animal, which is the identity of Continental represents best their qualities such as agility and speed as the characteristic of the organization. The horse symbolalso represents the brand’s long standing tradition. It is registered trademark of the organization.
The Plant Manager, Patrick Haarmann in his speech during the press conference which was held at the National Zoo mentioned said “Our aim is to promote harmony between man and nature and we are certain that this wildlife sponsorship will be a stepping stone to the many CSR activities that we have planned in the future”.
The signing ceremony was also witnessed by the Head of HR, Ahmad Kamal Samsuddin and Vice President of Marketing & Sales PLT & TT Malaysia, Cameron Wilson.
The event kick-started with a keynote speech by the Plant Manager and the Vice President of Marketing & Sales PLT & TT, a launch gimmick featuring the horse and a signing ceremony with the National Zoo on 3 August 2015.
