Chevron International Pte Ltd, which markets the Caltex brand, has launched a “True Power from Within” promotion for Caltex customers from May 1 to July 31. This is in conjunction with the release of Transformers: The Last Knight, the latest film in Michael Bay’s global blockbuster franchise. This promotion covers Thailand, Philippines, Malaysia, Singapore, Hong Kong and Pakistan.
Just as the Autobots have the ‘AllSpark’ that powers them from within to be beyond regular automobiles, Caltex’s range of engine oils and fuels is designed to shield engine performance from harmful deposits and protect a vehicle from within. Consumers who purchase participating Caltex lubricants and fuels during the promotional period stand to enjoy exclusive movie premiums and lucky draw prizes including Vespa scooters, shopping vouchers and more.
“There’s always been more to Caltex products than meets the eye. Our range of engine oils and improved fuels is designed to shield engine parts from harmful deposits, protecting engine performance and your vehicle investment from within, giving you optimized driving performance and fuel economy with continued use. Our new movie tie-in makes every journey with Caltex a more rewarding one,” said Lennard Kwek, Chevron’s Lubricant Marketing Manager for Asia Pacific.